Episode 3

3: Perdie Alder and Margaret Anne Coyle from Spice Startups on leadership for entrepreneurs

Perdie Alder and Margaret Anne Coyle are the co-founders of Spice Startups, a business giving tech startups and scaleups that #secretspice to grow, scale and reach new heights.  

They have a wealth of knowledge and experience of what it takes to be successful as a startup in the tech sector and explain why leadership is often seen as “fluffy” by tech founders. Despite this, they share some great examples of businesses who have succeeded as a result of outstanding leadership.

I loved Perdie’s example of Thursday – the online dating app that can only be accessed on a Thursday. It’s such a great example of how technology can drive our behaviour for positive benefit, as opposed to dating apps that can drive compulsive, additive behaviour. 

I’m left wondering how we ensure technology is a force for good in the world if investors want a quick return and founders think that leadership is fluffy? Is it all down to us as the consumers? What do you think?

What decisions can you make that are a force for good in the world?

How might your leadership be impacting the world without you realising it?

www.judejennison.com in partnership with www.birminghamtechweek.com

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Innovating Humanity
The Official Podcast of Birmingham Tech

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About your host

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Jude Jennison

Jude Jennison hosts Rethinking Leadership and Innovating Humanity. Founder of Leaders by Nature, a leadership and team development company, Jude specialises in being human in a world of technology. She challenges leaders to reflect on the future of leadership and teamwork at a time when we need more emotional connection.